Concentrate Feeding Decisions In Grazing -Myassignmenthelp.Com

Question: Discuss About The Concentrate Feeding Decisions In Grazing? Answer: Introduction This report covers various methods, strategies and decisions that can be put in place to improve Dairy farming. Dairy farming is extremely dynamic in which a slight change in price and market conditions, climate conditions, environmental restrictions and evolving policies determine performance. The dairy company is Australias best rural industries. The report deals specifically with Dairy products such as Yoghurt, Ice cream, Skim, butter and other types of milk products. It is true that the industry dealing with dairy products performs in a highly competitive environment, thus vigorous productive improvement are critical for the success of the company. The management therefore, needs to take into consideration major opportunities for productivity gain and production and operate towards achieving their objectives. The report explained in detail how technology can help improve the business performance. The last part is the general conclusion. Decisions that the management should put in place New technology (improvement because of new technology): the management should made use of Automation technology as this will change the way the organization produce milk, and the actual benefits that the company may realized include the following: first it will improve the quality of milk products then it will also improve the profitability of the business and then lastly it may improve the Animal welfare and lifestyle. It can also help the organization to use favorable processing method that has not been used before, to support the actual decision making process (Cabrera, 2018). Research and development: The board should put in place a longstanding need for the purpose of developing industrys mix specifically so given pressure related to the recent dairy products price changes and the actual exclusion of price support. The organization needs not to rely on low products and it should aim at higher value extra products. In order to achieve this, continuing research and development is needed. The company should aim at developing a high value extra health enhancing milk products by use of innovation, technology and science. There is also need for developing marketing initiatives and product research with an aim of stimulating the profitability and demand for the companys produced milk. The dairy industry combines all the processing entities that get much of their income from milk supplies to outside countries. This encourage long-term health of the company, enables good business sense, that is only realizable through the establishment and maintenance of excellent milk products that may encouraged exports to other markets( Challis, Tierney, Todd, Wilson, 2017). In addition the company should also base their research on environmental, nutritional and welfare aids of the milk products as this would help to increase the demand for the commodity. The company should also come up with new marketing initiatives which encourage strong product recognition (milk products). This concept will stimulate international customers to buy the quality products produced. The company should therefore realize that Dairying is coming to a new level of technological transformation, including development in new technologies, autonomous and robotics vehicles. Therefore, there are abundant emerging technologies important to the sector of the dairy industry. They should be put in place with an intention of improving decision making process and this will enables the company to be head of the competitors. Milk pricing: The processing cost is related to price structure for milk usually used to sell the products and too pay the farmers who supply milk to the company. Dairy prices always change from being demand driven to supply and always responsive to consumer demand and market signals. For example a change in payment for Chocolate and Lite Milk will enhance the sales Market. When the company decreases the actual price of the commodity, the demand for the product will increase hence increasing the market sales. It was realized that when the price of full cream milk decreases it enhances sales of the commodity and this makes the company to make good amount of profit. In order for the company to be a head of the competitors, it must set a favorable price that is manageable to both the customers. By taking into consideration the competitors price, the company may increase the export of its product to other countries (Ho, Heard, Wales, Jacobs, Doyle Malcolm, 2017). Advertising Campaign The expenditure on advertising is quite expensive but the process is important because it relay information useful to consumers. The information can also help customers to marketing choices and this will sustain demand for a product. The company should therefore concentrate on advertisement in order to aim at getting new customers. The problem with advertisement is that customers easily forget all about the process after sometimes. The company should therefore, invest in advertisement in order to increase the actual sales of the commodity ( Kerslake, Amer, O'Neill, Wong, Roche Phyn, 2018).) The customers should get the information in case of change in the price of the commodity. They should also alert the public if there is a change in brand name as this will increase the actual sale of the new products. When company decided to add products into the market, such as Ice cream and Strawberry flavored Milk. The management should therefore investment in advertisement in order to alert the customers on the new products. The aim of advertising is to increase the sales and to increase products market share but not to develop market for the entire brand. Therefore, the company should divide the advertising process into three parts: Small advertising campaign: This will make use of little fund and gives the company some advertising to different market segments Moderate advertising Campaign: It cost more than the small advertising and gives you twice the exposure. Its purpose is to capture different customers. Major Advertisement Campaign: This represents the biggest Advertising campaign and it usually help to capture the customers on a wide basis. Segment Targeted advertisement: When performing advertisement, the company should first divide the market into segment and this will help to identify consumers based on characteristics which they shared. The important of this process is to find out high yield segments that are more profitable or that can increase the growth of the company. The company should give them much attention (target markets). Examples of Advertisement segment targets Infants segment: The project mainly deals with advertising the actual products to the infants market Families segment: This help to advertise the products to the entire families market. In this segments all the commodity are sold to the families segment Heath segment: The project helps to advertise the company products to Health segment. In this segment, not all commodity are being sold to Health market Dairy investment fund The company should seek government assistance of fund(Dairy investment fund). The main importance of the fund is for the purpose of increasing the productivity and efficiency of the core dairy processor. This will enables them to support the upgrading of current building and plants in order to get new business( create new added value commodities) Decision related to business Expansion Expand production capacity: The project is used for the purpose of expanding the milk processing plant. This is because the total amount that can be produce of the available milk products is only limited at commodity level. Recent study shows that dairy production is increasing rapidly, at an average of 12million tonnes/annum, the trend is expected to increase.This means that the demand growth will led to the increase in price of milk and butter. The supply of the company may be affected by the increase production costs because of the energy cost and higher feed. The costs will then interfear with processing, production and deliveryof milk products. The dairy company will also be affected by enviromental constraints and policy intervention. Increased production of the commodity is because of the higher yields. The company should understand that Milk production in Australia is forecast to remain stable and it is calculated that an additional milk products should be added in order to satisfy the internal demand. Nevertheless, overal Milk production is estimated to decline slowly because of steady drop subsistence production. Therefore if there is a reduction in production of Milk products, there will also be areduction in exports, because suppliers on various countries will become competitive. It is important foe the company to include production of quality milk products (Verges, Malak-Rawlikowska, Stalgiene, Kuipers Klop?i?, 2018). At the processing stage, the company should expand the various milk products produced. For example the production of milk product like the Full cream milk can be increased by upgrading the the plant equipment to anable the company produce more full cream Milk. If the project is run the production of full cream Milk will increase and thereby doubling the organization current production capacity. Each growth will increase the company fixed cost. Cost leadership strategy: This process describes the method to create the competitive advantage. It means the the cost of running and operatig the indusry should be low and thi will increase the actual profit. The project will help in implementing the cost leadership strategy. In order to realise the actual reduction in cost then the organization should put in places measures that reduce the expenses. For example the company should reduce number of staff and instead lower equipments and ingredients. Nonetheless, the management cost incurred will be much lower(Yaseen, Somogyi, Bryceson, 2018). Industry Analysis The company should conduct the industry analysis in order to enables understanding of internal and external factors affecting the dairy sector. External Analysis: PESTEL analysis is iimportant strategic tool that enables the analysis of factors that are beyond the control of the organization itself( they are the external factors that affect the purfomance of the business). An example is the government regulation. The company should abide by the law and regulation of the country in which it operate the business(Martin et.al., 2017). Internal Analysis: This nalysis states the weakness and streagths of the dairy industry aso as to increase to increase understanding of the company original position. Dairy sectors strengths may include the following: Succesful and long tradition of milk production Major milk products whih is made by the company Production system which provides tools for marketing in terms of naturalness of the various products produced by the company Dairy sectors weaknesses include: Seasonality of the production decreases plant capacity utilisation restricting commodity mix and increase capital desires Processor may be smaller in size and the processing industry may be fragmented than their competitors. Milk products quality may be below the standard requirements Competitors marketing strategy may be higher than that of the company hence resulted in cost difficulties. Specic Actions: Based on the Analysis, the following specific actions must be put in place by management. Investment strategy is needed at industry to facilitates commodity development in the company The dairy sector also has to improve scale and cost efficiency, processing competitiveness by collaboration and rationalisation between co- op and incumbent firms. The objective of having modern configuration at dairy processing stage must be in line with the the company key exporting countries The organisation need to deversify the product mix and increase the processing of products like lite milk and full cream milk. To realize this, ongoing development and investment in reseach is needed. New investment in facilities is required at processing levelfor the purposes of getting high level of efficiency in the process of increasing amount of milk output. It is also essential when the company increases safety of dairy produce and standard of quality. This include the actual production of quality milk products at the processing level. Conclusion Dairy indusry is among the Australias rural industries. The industry exports is roughly 45% of the total processed or manufactured products to approximately 100 countries. Therefore for the company to perform efficiently and increase the profitability, it must be a head of the competitors( a headof the firms that produces the same commodities). The company must learn to produce quality products and made use of new technlogy to help increase the actual sales of dairy products. From the report we realised the important of Advertising and how it can improve the actual sales of the company. For the continuity of the business, the company should perform analysis and come up with factors that improve dairy products. References Cabrera, V. E. (2018). Invited review: Helping dairy farmers to improve economic performance utilizing data-driving decision support tools.Animal,12(1), 134-144. Castillo, A., Vall, P., Garrido-Baserba, M., Comas, J., Poch, M. (2017). Selection of industrial (food, drink and milk sector) wastewater treatment technologies: A multi-criteria assessment.Journal of cleaner production,143, 180-190. Challis, C., Tierney, M., Todd, A., Wilson, E. (2017). Human factors in dairy industry process control for energy reduction.Journal of Cleaner Production,168, 1319-1334. Ho, C. K. M., Heard, J. W., Wales, W. J., Jacobs, J. L., Doyle, P. T., Malcolm, B. (2017). Evaluating the economics of concentrate feeding decisions in grazing dairy cows.Animal Production Science. Kerslake, J. I., Amer, P. R., O'Neill, P. L., Wong, S. L., Roche, J. R., Phyn, C. V. C. (2018). Economic costs of recorded reasons for cow mortality and culling in a pasture-based dairy industry.Journal of dairy science,101(2), 1795-1803. Martin, N. P., Russelle, M. P., Powell, J. M., Sniffen, C. J., Smith, S. I., Tricarico, J. M., Grant, R. J. (2017). Invited review: Sustainable forage and grain crop production for the US dairy industry.Journal of dairy science,100(12), 9479-9494. Verhees, F., Malak-Rawlikowska, A., Stalgiene, A., Kuipers, A., Klop?i?, M. (2018). Dairy farmers business strategies in Central and Eastern Europe based on evidence from Lithuania, Poland and Slovenia.Italian Journal of Animal Science, 1-12. Yaseen, A., Somogyi, S., Bryceson, K. (2018). Entrepreneurial behaviour formation among farmers: evidence from the Pakistani dairy industry.Journal of Agribusiness in Developing and Emerging Economies, (just-accepted), 00-00.