INTERNATIONAL BUSINESS Essay Example | Topics and Well Written Essays - 3000 words

INTERNATIONAL BUSINESS - Essay Example This company from China which is Venetian, Macao-Resort-Hotel specifically wants to enter in the tourism Industry in Greece. Prior to its market entry in the country, there is a need to understand the whole thing about business environment especially on Greece’s tourism industry. This is to take into consideration better understanding of the line of businesses to be implemented in the tourism industry in Greece. This is also to further understand things that are necessary to be done prior to the actual market entry. In particular, there is a promising area for hotels and other related businesses in Greece’s tourism industry. This is one important idea that can be substantially considered in line with the consideration on what business to be conducted in Greece. In order to analyse this situation further, it is important to conduct some assessment and cultural evaluation, political considerations, social aspects and other related business-related environmental concerns. A. Business system and cultural conditions in Greece The first part of this report is about the analysis of the national business system and cultural conditions in Greece. This is in line with knowing the probable impacts of national business and cultural system in Greece on the future success of Venetian, Macao-Resort-Hotel in the country. ... The world has slowly been integrated by globalisation and especially it is heading forward to creating one important business culture for all. This is evident by how everyone is influenced by the effect of media that try to substantiate the impact of information technology. Information technology is an important tool everyday because it influences decision, planning and any other decision-making process (Vlahos and Ferratt, 1995). In many parts of Greece internet-based tourism services are widely spread (Organisation for Economic Co-operation and Development, 2002). This is an indication that tourism industry has become sophisticated and there is a strong link between information technology and marketing system for tourism industry. In fact, travellers nowadays got to choose different packages in order to enjoy various destination of choice at the most convenient way of placing bookings online such as hotel reservation and other related travel activities. This is made possible becaus e of online convenience in conducting business online especially in Greece, a developed country where many travellers come and go to their destination of choice. This is a clear identification of the fact that there is a strong involvement of technology in conducting business in Greece particularly in its tourism industry. In 2000 tourism in Greece was regarded an important component of its economy due to its substantial contribution of 7% of the gross domestic product (Chatziathanassiou et al., 2004). This is a positive indication of a booming tourism industry in Greece in which such has provided positive outcome in creating identity for Greece as one of the most wonderful