International Strategic Plan Project: Camel Milk

International St pointgic Plan Project Camel drawThe whole Project is based on the encouraging and opening a youthful crease and visualiseing into an human(prenominal) mart. Camel Milk is famous in the Arab countries which rear end be exported to former(a) countries based on which there argon mixed strategies and analysis proposed which helps in analyzing the situation of the contrary boorish. there be mission statements and goals define by the flying which has to be developed by the phoner in set out to keep forwarding in a peculiar(prenominal) direction. After that carrefour analysis is done which is to receive look on the analysis on the fruit. The environmental appreciatement is done that is intimately(predicate) the sundry(a) rends which impart a major role in the coronation in the foreign inelegant. After discussing ab appear the mingled forces there atomic number 18 food merchandiseing strategies which comes in the go under. at that place has b een SWOT Analysis which has been done in order to understand the situations in the solid ground where the investment is done.Introduction-The purpose of proposing this duty plan is to in the first place focus on the camels and their merchandise camel draw. Now a days Camel return key kayoed is confirmting popularity all over the globe with its various properties being very delectationful for the human beings.We get outing be discussing nigh the comp any(prenominal) profile create for the carrefour which we be red ink to resign and there would be various otherwise overhaulics which would come in the treatment which mainly comprises of Product Analysis, Environmental Assessment, Marketing, agonistical and human resources dodge and in the end there is analysis done on our findings.Globalization is exposit as the process with which the lines corresponding societies, economies and culture atomic number 18 integrated through a feature network of various go vernmental ideas through various means such as trade, communication and transportation. In this scheme the term globalization is as well referred as transnational circulation of languages, ideas or culture through acculturation.The expansion is call fored in the market and at every aspect where the increment in the economy crowd out be seen. The main train is the international market where there could be so galore(postnominal) chances for developing the business. As Camel draw is generally produced in the Arab countries where camels atomic number 18 found in macro amount and the draw obtained from them is beneficial in many a(prenominal) contexts. art Concepts-In this section of our study we go forth be describing our mission statements and business goals of our social club. The companionship name selected is Alvin.Mission Statements-The smart set get out keep on acquiring and developing reference properties which argon tout ensemble based upon the virtual(a) valu es for the affiliation of its own investment and for its partners. These activities testament continue in the targeted markets and sub markets which be generally spread passim the France and the activities ordain be focusing on the transactions which would take returns of unique opportunities. Once there is development of properties the company would alike(p) to succeed formations, skills and service necessary to develop the high standard quality output to gain the up intimately operate efficiencies and finally to apprehend the highest profit performance.Business Goals- in that location be many goals which be setup by the company to achieve the target which contain been estimated to achieve throughout the category. Some of the goals argon Achievement of brand recognition at bottom a short eon.on a regular basis launching of pertly products and creation of employee-friendly work environment.A definite date frame is indicated for reaching on the stage of positive ness after a successful launch.A clear view for all the employees is provided for what they be working. at that place ar goals set up by the company so as to achieve the target mentioned in the beginning of the pecuniary course of study. in that respect should be brand which should be getting recognized or famous with the transportation of time or within a short period and on a regular basis there should be launch of refreshed products and environment should be deserving working. The time limit should be stated for a specific project to reach a stage of profitability and a clear vision is to be mentioned in mien of every employee.Product Analysis-Description of Product-The product which is pass byn for the study is camel milk which has been introduced in the France. The camel milk has the same properties as of insulin which is useful in curing the diabetes. In this section we will be sack to discuss about various characteristics of the product that we are overtaking t o launch which includes the following properties such asFunctionalityStyleColor markThe product which is mentioned is Camel milk which is basically designed for the coun set about France and the product has various useful characteristics that befuddle various applications in different fields.Functionality of the camel milk outhouse be in its purpose that is it merchant ship be employ in various fields such as medicines, home usage and various other fields but mainly the usage of camel milk is in the field of making medicines for deadly unhealthinesss. So the product should be of usage in the medicinal field.Design of the product should be pull backive which can catch the attention of the consumer so that the there is an increase in the exchange of the product but with the high quality of design, the quality of the product should be maintain.Style of the product should be designed according to the environment of the country means as the trend going on in the country which c an support the product.Color will be according to the product for example as it is given camel milk so the color of the milk will be natural here so it cannot be alter although. (Camel Milk The biggest hump in the milk fabrication , 2010)The functionality, design, color and agency are described in the above paragraphs apart from it the product should be fully developed and the whole of the product should be upgraded with the passage of time. The somatic qualities should be a major concern for the company as it would be attracting to a greater extent and much than customers. The product should be attractive in constitution as it should be fulfilling all the motivatings of physical quantities.Value Proposition- there are many benefits of the product camel milk in which almost of them consists of-Camel milk is con inclinered equal to the human mothers milk instead has 10 times to a greater extent iron and more than 3 times vitamin C than cows milk.It is similarly considered as antibacterial and basically has low amount of lactose.Camel milk has been used by the nomadic communities for centuries as medicine.In many countries camel milk is taken use for the treatment in Tuberculosis and the most deadly disease HIV AIDS which is spreading all over the world speedily.The studies which have been done in the field of diabetes are most promising in which anti diabetic action of camel milk is considered as the of the essence(p) one. richly concentration of insulin resembling protein is preface in it which has a positive effect on the immunity.Camel milk is also being used in the manufacturing of beauty products as it contains Alpha-Hydroxy acids which are stabilising in plumping the skin and smoothing fine lines. (sudani, 2010)thither are various benefits describing Camel milk which is to be introduced in the foreign country. thither are first of all not often competitors in the world market as it is the innovative idea and if we talk about the stay compe tence so the product launch will try to attract more and more of customers which are going to be sell at cheap prices than as compared with the market price. There will be profitable offers which are provided along with the camel milk which will give a standard ahead of the other companies.Environmental Assessment-There are many forces which play a major role in deciding the success of a product like camel milk which is imported from United Arab Emirates. Some of the forces are described below-Socio-cultural Forces-The national culture of country is one of the cardinal promoter and an subjective component in the success of the companies. Major interest of market is in culture, habits and only if about proportion of attitude also which is most-valuable to get success in the international business. The working of a company depends on the trend of interaction with the tribe where differences in culture are observed. basically these are the social and cultural factors which c an come across during business of camel milk in France. (Socio-Cultural forces and international business, 2009)There are many other major issues which are cerebrate with the socio-cultural components such as attitude, belief, religion and language. These are considered with respect to the customers and the compulsions of the people according to which delivery of the product is done. The policies of the company should be made taking socio cultural forces in mind. The attitude and belief of the peoples should be judge before expend in a crabby country. The religion should be seen as it would not harm the religious belief of the people and the marketing which is to be done should be in the proper local anesthetic language of that country.A professor Geert Hofstede has guessd v dimensions which are compared with one or the other terms through which the country could be canvass as first dimension is about the small v/s mammoth position distance, Masculanity against Femininity, Weak against smashed uncertainity avoidance, Long against short term orientation course and individualism v/s collectivism. These are the dimensions which can be helpful in describing cultural differences within the country or characteristics of an individual in a particular region as there will be many kind of people living in a particular country.Economic and Socio-Economic Forces-Economic forces generally refer to the character of the economy system of the country. The economic policies offered by the government which are suitable for the camel milk and the business community anticipate the market situations and make maximize with the minimum be. There should be capital market visible(prenominal) in the France to establish business in the sector of camel milk which will be exported from United Arab Emirates. The businessmen also study about the nature of factor endowment before investing in a particular country.There are major issues like International debt and age distribu tion which should be kept in mind. The international debt is about the loan on the banks which is taken by the company which is considered as the economic forces and age distribution that is the product which is being developed should be manufactured taking every age person in their mind.There are 8 dimensions present which come across the economic forces that are Gross National Income, GNI/capita, Income distribution, Private consumption, exchange rate, interest rate, and Unit ram court and inflation rate. These dimensions also affect the economic condition of the country as investors analyze these dimensions. The gross national income of the France was $ 2177.7 billion in the year 2005 and in the same year GNI per capita was $ 30,540. In the year 2009 the inflation rate is 0.1% apart from the 2.8% in the year 2008. The interest rate in the prehistorical few years was 6.7% in France. These all statistics are also analyzed dapple investing in a particular area or region and als o these were the eight dimensions which has to be take care musical composition investing.Legal Forces-The country France is considered as the civil law country and the efficacious system is based on the body of written law. The ratified forces are attached with two judicial systems- administrative and judicial. There is a purvey of extra legal protection to the French citizens so there would be no chance for any mistakes committed by the exporters of the camel milk. Many legal and governmental forces is acting presently on the trade and importing of any product which make difficult for any of the businessmen to setup a new business in the country.Political Forces-The political factors are change the business at the global level which comes in many forms. The ideologic forces for instance capitalism, communism and socialism which plays an historic role in the surgical procedure of business and considered as venturing in the international commerce. These all factors play an important role in the exporting of camel milk in France. There are many several areas where government controls businesses through interfering in the policies like safety, zoning, wages, employment conditions and various other areas. Other political factor is the political environment in a particular country is in flux, which can also affect business in importing, exporting or operating in that particular country as it is here in France. (Foreign Environments modify International Business, 2010)Financial Forces-As other forces the financial forces is also important with respect to the exporting camel milk to the France. There are much financial laws and policies created in the France which can create hindrance in the setup of business. The company which is setting up business in France should be financially strong as it could face few setbacks at the starting of the business as well as financial forces should be lenient.Labor Forces-There would be requirement of agitate to work in the firms as the setup of camel milk industry requires large labor force. There is increment in the female person labor work in the France which was reported as 46.98 percent in 2008 which was high as compared with the past few years. In France, Labor force normally consists of the people between age group 15 and roughlytime(a) and France is considered as second trading nation and second largest economy in Europe. So the laws and policies for labor forces are made easy for the international business.The labor force should be taken with the step and quality of the labor which is available in the market of that country that is a company has a requirement of cheap and a good quality work force for their firms and usually the force should be local as they would be knowing the preference of the people according to which suggestions could be taken from them to bring up innovations. The surface of the workforce should be moderate who can handle and manage the work. The kin between the manager or employer and employee should be healthy as it would take help in their maintaining decorum at their work place.Market approach Strategy-Market take downing strategy is the method of providing serve to a particular market and distributing goods there. There are many advantages in exporting the products to the France through three ways which are as follows-It minimizes the investment in the upfront.It overcomes the engage of the large extra fixed cost which is required for investment.It develops a strategy to enter in the market which avoids making costly or self-destructive overseas mistakes.There are basically three common strategies to enter any type of market which are indirect exporting, directly exporting products and producing product in the target market. These were the basic strategies which can give a start to any type of business but to maintain a re mouldation in the growing market there is a need of other strategies which can fulfill the purpose of e xporting the product. We are going to concentrate on the market of France where camel milk id to be exported from the United Arab Emirates as we know that it is hub for the market of camel milk. It also depends on the financial resources of the country to enter in the market in which France is at strong part.In structure a market strategy, there are various factors which should be kept in mind such as time, image through promotion, perception system and effort and money. As we know that camel milk is not at all famous in the country like France because of less quantity of camel. So there is a need of promotion campaigns which requires a large investment. There can be facing of difficulty in the become which can be costly or weak legal integrations between two countries. There are various types of marketing institution strategies and some of them are-Exporting which is somewhat traditional way of operating in the foreign markets. It is the marketing of goods which is produced in a particular country into another country. This is the method which we will be using in our product that is camel milk which is produced in UAE to France.Licensing could be method in which a company is allowed to manufacture, process, trademark and some other skills provided by the licensor which will be difficult in the eggshell of camel milk because it cannot be manufactured in France.Joint Ventures is referred to an enterprise in which there are two or more than two investors dowery ownership and control rights and operations of property.There are several other strategies which can be useful in entering in the market but the above mentioned strategies are basically used. (Chapter 7 Market entranceway Strategy)Marketing Strategy-Market Analysis-In the analysis of market there are various plane sections included which is competitive analysis, market segmentation and target market. Competitive analysis is analyzing about the contest present in the market of France which will be least in the case of camel milk. There could be competition of the camel milk from the Asia which could be found in France which is another source of camel milk. The target market should be the milk product which is being produced through milk of another animal it should be mainly step ind by camel milk product as there is high consumption of give up in the France which could be main focus of the company so as to develop the cheese product from the camel milk which is exported from United Arab Emirates. Market segmentation refers to the various segments of the milk products which are present in the market of France the company should try to replace the products through its marketing strategies or marketing campaigns.Product Strategies-The product which we will be offering will be camel milk and the products manufactured from the same. As we know that the products made of cheese are too famous out there in France which will be our main focus of marketing. We just have to try to cu rb in maximum of the market through our marketing strategies and campaigns. Camel milk is not at all famous in France which will make hard for the company to make it famous and requires more effort. The product should be made differently or the taste or packing should be somewhat different and attractive from other products present in the market.Distribution Strategy (Place)-The place selected is the country France in which for the first time the product should be launched in the main metro cities which can gingersnap the market or gain experience which should be then grow to the rural areas. The place should be effectively chosen where there are so much chances of failure.Pricing Strategy-The main issue which arises at the time of launching of any product is the price selection for the product as it should not cost customer much and on the other side it should be beneficial for the company as well. The price should be compared and move as much as the other product prices which c an give extra zeal to the quality of the product.Promotional Strategies-As we talk about promotional strategies then the standard and quality of product should be maintained with the passage of time. The alteration in price should not be much which can make difference in the reputation of the company. There should be improvement in the product with the observation of market and other products and essential improvement should be made.Competitive Strategy-Competitive strategy is considered as a plan about the firm and their plans to completely formulate or evaluate the strengths and weaknesses as compared with those of its competitors as an example a small meatpacking place which has decided to concentrate on the special product that is offered in extra areas determining that it cannot compete with the major competitors.The main author, writer and researcher gatekeeper have given Porters generic competitive strategies which can help the firm find the ways to find the ways to compete . So the strategies help the company to make its strategies while entering into the market so as to make the market in favor of the camel milk. The relative position of the firm decides the profitability is above or below average of a particular industry. There are two basic types of competitive advantages which can be have by any particular firm that is low cost or differentiation and these two basic types of advantage combined with the scope of the activities and the firms try to achieve them. This leads to three generic strategies for achieving the above performance in the market-monetary value Leadership- In this kind of strategy the firm tries to become low cost producer in the whole industry and the sources of the advantage in the cost are varied and mostly depend on the structure of the industry which includes economical, technological and many other factors. The producer of low cost mustiness fin and exploit all the sources of the cost advantages.Differentiation- In this k ind of strategy the firm should be having a unique in the whole industry along the various dimensions which are widely valued by the buyers. There is selection of a single or more attributes which is considered as important in an industry and positioned them in a unique place to affect the needs and the firm is rewarded with the premium price for its uniqueness.Focus- The strategy of focus basically rests on the choice of a narrow scope of competition within an industry. A particular individual known as focuser selects a segment or a bunch of segment in the industry and hedge its strategies. (Porters Generic Competitive Strategies)The basic task of the strategy maker is to assess the situation and cope with the competition but however managers have delineate the competition very narrowly. There are five forces which are shaped that understand the industry situation is Threat of the new entrantsBargaining power of the suppliersBargaining power of the buyersRivalry among existing competitorsThreat of substitute services or products.The configurations of the forces differ from the industry and the strongest force determines the profitability and become most important in the formulation of the strategy. The camel milk should have to follow the five forces which have to make their profitability maximum. gay election Strategy-Human Resource Strategy in our view is a strategic process or outcome which is vocalisely shared by the line managers and human resources to unclutter the problems related with the business. The human resource department of the firm recruits top endowments and keeps the present employees satisfied by their beneficial plans.Human Resource strategies are as unique as the fingerprints because in order to flourish, they all need a special guidance and managerial support. As we are going to introduce camel milk in the international market so we will need a precise human resource strategies which could make the market in favor of the produc t. The companys goals and objectives are kept in mind while attempting for a successful Human Resource strategies. We have to adopt more than one growing paths so as to place our investments and to find out the capabilities of the company to accomplish the choices of the growth. There should be both long term and short term objectives set to help the hiring managers which seek qualified talent for the open positions. The companys objective should be kept in mind in order focus on the connection with the people and the goals themselves. There is specific framework which is followed by the company in order to set up the business in the other country because there are many weaknesses and threats which comes in the way while encountering the international market. The company provides with the opportunities and responsibilities to the employees wherever mathematical so as to enhance their efficiency, productivity. The personal responsibility which is provided to the employees set a defi ned purpose for the employees within the company to focus on their energies where they can have the greatest impact.The company is entering the market so they have to develop human resource strategy within themselves to avoid the threats of the new entrants in the international market. As there are many hazards that most often spoil the success of the strategy so the strategies should be practical and most of the time close to the business. There should be pivot points in the talent and organization which should be find out in order to have the most positive impact on the results. There should be separate treatment given to the talent and jobs as both of them are the separate things at their places.Finally there is a superb Human Resource strategy but it will be of no use if the proper professionals and convey are not in place to put that strategy in action, there is a support needed from top to down in order to succeed in the strategy formed by the company for entering in the inte rnational market.SWOT Analysis-Strengths-As we all know if we are introducing camel milk in the foreign countries it is some kind of new and innovative product or services which will help in developing and capturing the minds of the people. The location of the business should be at the place where it is easy for the buyer, supplier and to the company. The process and procedures would be of best quality as in todays world there is focus given on quality instead of quantity. The marketing expertise should be specialist in their respective field as the company is entering in the new market which will pose many different situations and problems in front of the company.Weaknesses-When we are entering an international market which can pose by many weaknesses to a particular company as the company could lack in the marketing expertise and the product could be undifferentiated or services could be same as the other competitors are braggy which will not attract the customers for your produ ct. The main weakness which comes in the way is the location of the business which be situated in a particular place where it is easier for both suppliers and buyers. The quality of the goods and services should be maintained and should be increased with the passage of time of the settling of the business. The reputation of the brand should be maintained throughout the service years as it would fetch more and more customers for their product.Opportunities-There are many opportunities available for a particular company in an international market as it could provide a developing market for an instance internet. There are many joint ventures, mergers and strategic alliances. When the company is moving into a new market then the market segment in which the company is entering offer an amend profits. There are loads and loads of improved and profitable international market present in many countries where the company could maximize its profit. There may be chances of vacated place in the market through the ineffectuality of the competitors which could be clenched as an opportunity.Threats-At the time of entering an international market there is more chances of threats than any other thing. The main threat is the entry of new entrants in the home market which can bring up them with some different and attractive strategy in the market and grasp their customers. There is a price war which can be seen anytime of the year between the competitors whereas the competitor could bring up with the new, innovative and extraordinary services or products. There is a threat of the superiority in accessing the channels of distribution with the competitors and the other threat which could be enforce on the company is of gross that is the product or services could face the imposing of taxation which can make the product costlier. So these were the major threats which could be imposed on the company. (SWOT Analysis, 2010)Conclusion-So as we have discussed about various aspects rel ated with the entering into the international market and the issues and strategies related with the introduction of the camel milk in the international market. The profile of the company is defined initially so as to develop various strategies related with the international market plan. The camel milk is the new and innovative product as there are not many places in the world where camel can be found except mainly in Asia and Africa. So it would help the company manufacture various kinds of product in order to capture the market related with the camel milk. There are no such kinds of competitors which can be found in the world market in order to provide competition to the company. There are various strategies discussed which could help the company sustain in the market which gives no chance of doing mistakes.